I was deeply impressed with the original ‘Shift Happens‘ video created by Karl Fisch, Scott McLeod, and Jeff Brenman in June 2007. I have shown this video to students, teachers, administrators, school administrators, and government officials at numerous conferences in several countries. I think the video is powerful in which it helps raise awareness of the issues of globalization in our newly connected world. The video was then remixed and became a very popular YouTube hit called ‘Did You Know?‘ and attracted over 6.5 million views.
A new/updated version of the Did You Know video, called “Did You Know 4.0?” was released at the Media Convergence Forum run by The Economist in New York City, October 20-21, 2009. The latest video provides facts and stats focusing on the changing media landscape, including convergence and technology, and was developed in partnership with The Economist.
This 4.0 version was created in the same spirit as the previous versions, but has less of an education focus and more of a business slant. Some interesting statistics include:
- Newspaper circulation is down 7 million over the last 25 years. But in the last 5 years, unique readers of online newspapers are up 30 million.
- The average American teen sends 2,272 texts per month.
- 40 million people have been Rickrolled.
- 95% of all songs downloaded last year weren’t paid for.
- Wikipedia launched in 2001. It now features over 13 million articles in more than 200 languages.
- The mobile device will be the world’s primary connection tool to the Internet in 2020.
- The computer in your cell phone today is a million times cheaper and a thousand times more powerful and about a hundred thousand times smaller than [the one computer at MIT in 1965].
After watching this video, what are your thoughts? Please feel free to share your thoughts and comments here.


























