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Posts Tagged ‘reality’

Beginner’s Guide to Augmented Reality. http://t.co/mhPOsDy— Steve Yuen (@scyuen) March 09, 2011

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Augmented reality (AR) is an emerging form of experience in which the real world is enhanced by computer-generated content specific to a location and to an activity.  Today, AR applications have become portable and available on mobile devices.  AR is beginning to change news, entertainment, sports, e-commerce, travel, museums, architecture, and marketing in tangible, exciting [...]

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An interesting concept video produced by Nokia.  According to Nokia, the concept shown in the video allows users to experience immersion and effortless navigation in new ways. New types of interactions involve near-to-eye displays, gaze direction tracking, 3D audio, 3D video, gesture and touch. Through these new types of social linkages people will be connected [...]

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Ford of Britain recently launched an augmented reality campaign featuring the new 7 seat Grand C-MAX car at shopping centers in the UK. This is the first outdoor augmented reality campaign to use 3D depth imaging technology in the UK. The campaign allows people to handle and explore 3D ‘virtual’ models of the cars on [...]

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