Developments in computing technology have transformed the Internet. Starting as an obscure file sharing network between researcher’s computers, the Web has become a robust virtual world of media and information. Skills with online marketing, branding, and collaborative work are now vital for the growth of modern businesses. Competitive companies expect their employees to be technologically literate and wish to hire and promote employees who are comfortable enough to create, communicate, collaborate, and innovate with emerging technology tools. Accordingly, mastering Web 2.0 technologies gives students a strong edge within industries, such as Fashion Merchandising, which are quick paced and rapidly evolving.
Dr. Gallayanee Yaoyuneyong, my colleague in fashion merchandising at the University of Southern Mississippi, and I gave a presentation yesterday at the 2011 Creating Future Through Technology Conference (CFTTC) in Bilxoi, Mississippi. In this presentation, we introduced three groups of Web 2.0 technologies (collaboration tools, presentation enhancers, and branding and promotion tools). We believe that familiarity with these categories of tools will increase students’ marketability and help them succeed in their chosen careers. In addition, we offered recommendations on numerous Web 2.0 tools and provided examples on how students can gain experience using these tools for real-world scenarios and tasks pertinent to the Fashion Merchandising industry.
Below is our presentation, please feel free to offer your comments and suggestions. Thanks.